Campaign

To announce Naomi Osaka as OLLY’s official brand partner & kick off Mental Health Awareness Month, we took to social with a bold announcement, detailing why she’s a match we didn’t have to think twice about. Click to read.

To launch OLLY’s new line of Precise Probiotics—we created the OLLY Gut Friendly Grocer in NYC. A personalized experience where consumers learned from gut health experts, customized their own calming tea blends, curated microbiome-friendly baskets, drank skin hydrating bevs and more. Made complete with cheeky gut puns galore.

To help consumers do wellness on their terms in 2026, we popped up in out of the box OOH placements splashed across 6 major US metros. From full-building takeovers to pro basketball stadiums to Times Square, we showed up with encouragement and relatability.

To reintroduce OLLY’s women’s wellness line supporting women through every stage—including its first-ever Menopause product—we took over NY subway stations, train cars, marked the brand’s debut in Times Square, shined in-store and more.

To prep crispy parents for the new school year, OLLY showed up with relatability in 9 different cities nationwide.

In an effort to bring people together through the power of photography, Edelman collaborated with 3 influential photographers to edit + produce a modern photo album showcasing everyday human moments in order to show photo enthusiasts how alike we truly are, even after a tumultuous year.

To help Adobe celebrate Black History Month externally for the first time, Edelman collaborated with 3 multi-generational photographers (Gunner Stahl, Sheila Pree Bright, Deborah Willis) to discuss what Black History Month means to them, and why representation matters.