Campaign

To announce Naomi Osaka as OLLY’s official brand partner during Mental Health Awareness Month, we announced why she’s a match we didn’t have to think twice about. Click in.

To announce OLLY’s new “OBGYN Trusted Vaginal Probiotic Strains” claim for its Happy Hoo-ha product, we went to market with a bold full-funnel approach. Bold comparative ads, static paid & organic social carousels & motion assets, plus a blog update & ATF BTF revamp. The results? $1.88 ROAS, 5.41% CTR & over $65k in revenue on Tik Tok shop—its best month to date.

To launch OLLY’s new line of Precise Probiotics—we created the Gut Friendly Grocer in NYC. Attendees learned about microbiome health by chatting with in-house product experts, curating microbiome-friendly baskets, drinking skin-hydrating bevs and more.

To help consumers do wellness on their terms in 2026, OLLY took over OOH placements across 6 major US metros. From full-building takeovers to pro basketball stadiums to Times Square, we showed up with encouragement & splashy realness to land record-breaking HHP numbers.

To reintroduce OLLY’s women’s wellness line supporting women through every stage—including its first-ever Menopause product—we took over NY subway stations, train cars, marked the brand’s debut in Times Square, shined in-store and more.

To prep crispy parents for a new school year, OLLY showed up with relatability in 9 different cities nationwide, feat. DOOH in Times Square.

Owned curation + editorial content for Adobe’s Always On program, where Edelman Digital selected monthly editorial themes for the Lr community to submit photos to & engage with. We hand selected talent, crafted in-feed #FOMO & uplifted incredible photographers everywhere.

In an effort to bring people together during divisive times, Edelman collaborated with 4 influential photographers over 4 weeks to edit a modern photo album that reflects us to connect to the everyday moments that make us human.

Curation + editorial content for Adobe’s 2020 Lr Rising Stars of photography program, where Edelman & Adobe highlight ~12-24 promising photographers in an annual spread. Click in.

To help Adobe celebrate Black History Month externally for the first time, Edelman collaborated with 3 multi-generational photographers (Gunner Stahl, Sheila Pree Bright, Deborah Willis) to chat how they channel joy in creative work & why representation matters.

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Curation + editorial content for Adobe’s 2019 Lr Rising Stars of photography program, where Edelman & Adobe highlight ~12-24 promising photographers in an annual spread. Click in.